Visit Our Site

Favorite Resources

Favorite Blogs

  • The Fertility Advocate
    Always interesting, and a wonderful look at what's really happening in the world of fertility.
  • Surrogacy 101
    Sharon LaMothe keeps up on infertility news better than anyone I know. Plus, as a former surrogate (x2!) and a former surrogacy agency owner, this is the place to get information (and opinions -plenty of opinions) on surrogacy.
  • How to Make a Family: Baby-Making from Every Conceivable Angle
    Join Tracy Morris and Angie Best-Boss as they take on the infertility industry, and sometimes, their lawyers.

May 04, 2009

How Many People Experience Infertility? 7.3 Million. Hold On…Could We Be Wrong?!

Whenever people ask us how many people are experiencing infertility, we all routinely recite the statistic -- 7.3 million.  For those of us working in the fertility field, it is practically burned into our brains, like our social security number or our home address.  But, where did this number come from and what does it actually mean?

 

7.3 million.   This number refers to an estimate based on various surveys conducted over recent years investigating different aspects of fertility and family building.  This number includes all women within the childbearing age bracket (roughly 15 to 45 years old) who are expected to experience infertility at some point during their lifetime.  This includes women (mostly in the younger age range) who have not even begun to think about their fertility and haven’t yet started trying to become pregnant.  Likewise, it includes women (like me) who did at one time experience infertility, but have long since resolved their situation by having a baby through successful treatment, adoption, or deciding to live child-free.  This is important to know because none of these women are searching out any new information about infertility at this particular time.  

 

So how many are left when it comes to those who are actively trying to become pregnant and will benefit from all the fertility field has to offer?  Since there are no concrete statistics explaining this, let’s go with the good ‘ole process of “guess-timation” (a logical estimate based on a series of good guesses).   

 

Let me walk you through this….there are about 4 million babies born each year in the United States.  With these births, a certain number will also be unsuccessful in their attempts become pregnant during the same time period.  How many?  The percentages explaining those families that have difficulty getting pregnant range from about 10% to 1 in 6.  For the sake of this guess-timation, let’s go with the more liberal number of 1 in 6 or approximately 17% -- 17% of 4 million is 680,000.  This means that out of everyone who is trying to become pregnant at this moment, 4 million will go on to have babies and 680,000 will not.  Now, in the spirit of a solid guess-timate, I like to double this number to account for all those families who continue trying year after year to become pregnant without results.  This brings us up to roughly 1,360,000 women (and if appropriate, their partners) are actively trying to become pregnant at any given time.   

This is our actual target audience – 1, 360,000, not 7.3 million.  This is the group of women who are experiencing infertility right now and might be interested in what we have to say and what we have to offer.  And of this group, previous research tells us that less than half are seeking fertility services due to a variety of moral, financial or cultural reasons.  And of this number, another less than half of these are actually turning to assisted reproductive technologies.  Let’s see…half of the 1,360,000 people currently having difficulty in getting pregnant is 680,000 -- these are the women who actually want to be active in seeking treatment.  And half of this is 340,000 -- these are the women who end up pursuing some type of ART. 

 

How does this compare with our other statistics?  With only 150,000 IVF cycles reported to SART and the CDC last year and a few tens of thousands more worth of egg donation, surrogacy, and frozen embryo cycles, this may bring us up to about 200,000 or so.  Adding to the complexity, many families attempt IVF several times over the course of the year meaning 200,000 cycles does not equate 200,000 different families.  Okay…so I’m a little over, but you have to admit, this is a lot closer than our original 7.3 million, and I told you at the beginning I was being generous. 

 

So where are all of these women and how do we get to them?  This is the million dollar question.  Most important, we need to assume that not all people embrace reproductive technologies like we do.  Not everyone is on the IVF bandwagon, and when it comes to third party reproduction, you can forget about it!  Remember we are only 30 years out from people thinking IVF was “messing” with God or reeked of science fiction.  Not surprisingly, there are still a lot of lingering misunderstandings and misconceptions when it comes to infertility and infertility treatments. 

 

As you can see, people are scared and reluctant to explore this route.  It’s up to us to change this.  In the wake of sensationalized stories focusing on the Octomom, designer babies, and shady fertility businesses that are scamming patients out of money, we must be purposeful and persuasive when informing people about infertility.  We should never rest on our laurels and never assume that we can do no wrong and the public loves us.

 

We need to broaden the understanding of “infertility” and “infertility treatments.”   Most people struggling to become pregnant don’t want to go down this road.  After all, women, even those struggling, do spontaneously become pregnant.  Women just aren’t ready to open the “IVF” door yet.  And so much of what we do highlights IVF and other forms of assisted reproductive technologies.  Despite our good intentions, this is exactly why our websites aren’t being flooded, our books aren’t flying off the shelves, and our doors aren’t being knocked down. 

 

Our information is just not resonating with the overwhelming majority of people out there.  In all actuality, the highly motivated, take-charge kind of woman whom we just assume are filling fertility clinic waiting rooms is not the norm.  We need to allay the “common” person’s fears and effectively educate them that infertility does not equal IVF in all cases.  Instead, there are many options available when it comes to building families.  It’s our job to let them know we can help them find a method that best fits with their overall goals and comfort level. 

 

As we say in Public Health, when you try to reach everyone, you end up reaching no one.  This goes for trying to appeal to everyone struggling to have a baby in the exact same way.  If we are going to make any improvements in our field, we need to better understand our target populations and their specific needs.  This involves thinking outside the box and working hard to fill gaps.  We need to reach more people with our important messages.  We will all be in a better place if more people knew the realities of infertility, understood their family building options, and sought appropriate fertility care in a timelier manner. 

 

Even if you don’t agree with our assessment of this situation, everyone can acknowledge that there are opportunities for improvement.  We can certainly increase our numbers when it comes to people joining our organizations, visiting our websites, seeking our services, supporting what we do, and buying our products.  Even in the best cases, we are only reaching tens of thousands of women and their families, not hundreds of thousands or anywhere close to the 1,360,000 that could benefit from hearing from us.  And we are not even making a dent when it comes to all those women who don’t even know they have a fertility problem yet.  This is a completely untapped market.  When they finally have their fertility “A-Ha!” moment somewhere down the road, we want them to think of us and how we can make their journey to have a baby much better no matter what their circumstance. 

April 23, 2009

Fertility Specialist Dr. Avner Hershlag Announces His New Fertility Suspense Novel

In this blog, we like to present you with all the latest and greatest news about all things fertility.  Here's a new one -- One of our very own outstanding fertility specialists Dr. Avner Hershlag of North Shore Fertility Clinic in New York just announced his new fertility-related suspense novel titled Misconception

Here is the recent review from Publishers Weekly....

With all the elements of the tried-and-true Crichton or Clancy formulas, this manuscript places a hot-button issue in a present day setting that possesses slightly more advanced science. Harvard Medical School classmatesJeremy “Cody” Coddington and Anya Krim work on opposite sides of the human cloning coin. Cody works at Reprotech, a laboratory that clones pet dogs, and is embarking upon his first foray into human cloning. Anya, meanwhile, is a fertility specialist whose current patient is the first lady of the United States and has successfully cloned a human pancreas. However, while Anya is a strong proponent of stem cell research to cure human ailments, she is opposed to human cloning and possesses a surprisingly conservative view on human life. Also in the mix are Republican Senator NelsonTanner III, who seems to have a lot to hide regarding his comatose teenaged daughter and his position pushing for a ban on stem cell research. When Tanner’s daughter is found to be pregnant and Anya is chosen as her doctor, Anya learns that even those she trusts the most have agendas all their own and deception lies around every corner. As the fast-paced drama plays out, the author is careful to portray the various points of view on human life, what defines it, and how much freedom humans should take with sustaining, bettering and creating it.

Sounds super exciting!  Especially in today's complex political climate.  Who knew we had so much talent within the fertility community?  I just can't wait to read it now!

Another exciting piece of news is that Misconception has been selected as a finalist for the Amazon.com Breakthrough Novel Award.  Be sure to visit this site, read an excerpt, write a review, and cast your vote for Dr. Hershlag's book. 

http://www.amazon.com/MISCONCEPTION-Amazon-Breakthrough-Novel-semifinalist/dp/B001UG3CHG/ref=sr_1_12?ie=UTF8&s=books&qid=1241441436&sr=1-12

April 22, 2009

Happy Earth Day: A Note from Conceiving Health

 National Infertility Awareness Week and The Center for Conceiving Health on local TV

Happy Earth Day.

Next Week is National Infertility Awareness Week. For the first time, the week for this attention has been moved closer to Mother's Day to heighten the awareness around the grief and emptiness women feel when they long to be celebrated on this day and won't - again - this year.

Please take a moment and think about people in your life who may be experiencing this painful and confusing issue. Perhaps someone you know who has no children, is a young couple married for a few or more years now, and who shies away from questions about "when are you going to start a family?" Maybe they have simply said, "We're trying." and given you the impression that is all they want to say, thank you very much. I invite you to hold them in your heart this next week and perhaps consider what your life would be like if you didn't have the children you so adore, or the life dreams you have received that mean the world to you. It is a huge issue, impacting 7.5 million people in the US alone - in in 4 or 5 couples! We are changing the nature of the planet in so many ways and it is changing more than the ozone layer and our general environment. It is changing our ovaries, our sperm and the fertility of every species on the planet. Isn’t it interesting that this week is also so close to Earth Day now?

 I am deeply honored to report that due to the unbelievable support of people in the Madison community, the Center for Conceiving Health will be speaking on behalf of the fertility challenged community and about National Infertility Awareness Week twice over the next few weeks:
On Monday, April 27th, Karin will be on NBC 15 on the 5 PM news show to discuss this issue. The Center will then be featured on "Buzzed in the Morning" with Emmy Fink, on Monday morning, May 11 - the day after Mother's Day - on Madison's CW. If you know someone going through this issue and can share this information with them, please do. I am dedicated to letting this population know we are out there, there are people who know and care. There are people all over the country dedicating their lives to this issue. It feels so isolating and lonely, and sometimes it seems as though all the attention goes to major illness, which is understandable, but that an issue like fertility problems goes silent and ignored. We want people to know that is changing.

Thanks for reading and taking the time to reach out to someone you know and love or someone you know knows someone going through this. One woman and one couple at a time we can offer support, hope and the move toward a healthy planet so that women can be mothers and babies can be born. Happy Earth Day!

April 20, 2009

What's Next?

Evelina and I have been touched by the last few months of walking with Maddie and Chris Cooke of the journey to get pregnant child Chris battled cancer.  Sadly, as you know, the FET failed and just a few short weeks later, Chris passed away.  As you may have read, Maddie was grateful for the support and opportunities My Fertility Plan and others provided.

We realized there is much a community can do when it comes together for a good cause.  We also know what an encouragement Maddie and Chris have been to those who struggle in different ways on the family-building path.  Maddie’s story would have gotten lost in the blogosphere otherwise.

We would to share someone else’s story – we know that pain shared is pain lessoned.  Would you be willing to blog about your path on My Fertility Plan?  No matter what your circumstances – gay couple, single woman, whatever – we would like to hear from you.  In return, we would like to provide our support and information services for free.  We can only do this for one person, but we want to continue to give back a portion of our time and resources in gratitude for all the lives we are able to touch through My Fertility Plan.

Could that person be you?  You don’t have to be a great writer – just willing to share.  Drop us a note through the contact us page at www.myfertilityplan.com.

April 18, 2009

Check Out Our Newest Review on Walmart

BUDGETING FOR INFERTILITY:  HOW TO BRING HOME A BABY WITHOUT BREAKING THE BANK

Evelina Weidman Sterling & Angie Best-Boss

5 out of 5 5 out of 5
A Must Buy for Trying to Get Pregnant!, 04/14/2009

I love this book! I first heard about it on some of the mommy blogs, and I wasn't sure how helpful it would be, but for $10 I decided to try it.

I hope we won't need IVF, but this book provides tons of information before you ever get to that point - I had no idea how many things my hbby and I could do to boost our odds.

Best money I've spent in a long time!

Product Attributes:
Value: 5 out of 5 5 out of 5
Meets Expectations: 5 out of 5 5 out of 5

April 16, 2009

Saying Good-Bye to Chris...

For the last several months friends of My Fertility Plan have been following the story of Chris and Maddie Cook.  It is with great sorrow that we announce the passing of Chris Cook.  Please remember Maddie and her family in your thoughts and prayers.

Cook, Christopher Eugene*

  View/Sign Guest Book

Family-Placed Death Notice

COOK, Christopher CHRISTOPHER EUGENE COOK Beloved husband and son, Christopher Eugene Cook, age 34 of Dallas, went to his eternal resting place on Wednesday, April 8, 2009. He is survived by his loving wife of eight years, Madeline Bianca Cook; mother, Gerry Lynn Guth and husband Stan of Marietta; father Ralph Terry Cook and wife Debby of Coxs Creek, KY; father-in-law, Jack Terrio of New Orleans, LA; sisters, Diana Miltiades of Dacula, GA, Kimberly Youmans of San Diego, CA, Jill Fairchild of Cumming, GA and Melinda Hammond of Shepherdsville, KY, sister-in-law, Mia Terrio of Decatur, GA; grandmother, Gerry A. Hollingsworth of Savannah; as well as many aunts and uncles, nieces, nephews and a large loving group of friends. Chris was known as the ultimate "Leader of the Pack," sharing his love for life with everyone he knew. He was known as a sly fox and Chris enjoyed motorcycles, fishing, golf, poker and was a major sports enthusiast. In honor of Chris, a memorial service will be held at 1 pm Saturday, April 11, at Hope United Methodist Church in Dallas. For those who would like to attend, there will be a memorial bike ride after the service which will commence back at their home for a get together to celebrate his life. In lieu of flowers, donations of canned goods may be dropped off at the church or to your local food bank in Chris's name. Condolences to the Cook family may be made at www.westgeorgiacrematory.com. Arrangements by West Georgia Crematory.

April 13, 2009

iPhone Fertility Aps

The coolest ap ever?  I’m torn – I like the idea of reading someone’s MRI and the whole lever thing to hang up stuff is pretty cool, too.  Granted, I’ve never actually used a lever in my entire life and I’m not convinced I want my doc reading my MRI results while she’s at dinner with her boyfriend, but I like the idea.

 

Since I love all things fertility, I had to check out some of the new apps on the iPhone market related to fertility.

  •  Ovulation Calendar ($5) — This iPhone or iPod app helps you determine what days of the month you are fertile. It calculates the last day of your period, its length, what days you should abstain from intercourse and what days are best to conceive a boy or girl.
  • Mon.thly.Info — This free service charts your menstrual cycle. You input a couple important dates, and Mon.thly predicts when your cycle will start again and will even email you when you should, uh, expect things to happen.
  • Fertility Friend.com's Menstrual Calendar — This free iPhone or iPod app is a light version of the calendar available at Fertility Friend.com. You enter in your last period and cycle length and the calendar displays your predicted period start days as well as your expected ovulation and most fertile days in color.
  • MyMonthlyCycles — This free service tracks more than just your cycle. It keeps tabs of your periods, symptoms, breast exams, weight and more. The site is decidedly less hip than Mon.thly.Info, but is more comprehensive.

April 07, 2009

Welcome Guest Blogger Tertia Albertyn: So Close

I am so close, so close I can almost taste it. Surely I will get there this time. Surely, please God, let it happen this time.

Here I stand, on the brink of what I hope will be my last in vitro (IVF) cycle. If this - my ninth attempt - doesn’t work, I don’t know whether I can do another one ever again. This is quite possibly the most terrifying thing I have ever done. It is taking every single ounce of whatever bit of strength I have left.

I know there are people who think I'm crazy – barking mad for doing this again, after what I've been through. I can sense people having to forcibly restrain themselves from begging me to stop – people who are dying to express thoughts I really don’t want to hear:

`Please just stop! We can’t take it any more. We can’t see you go through this agony again. Please. Just. Give. Up.'

I think they think if I continue down this road, I may lose my mind.

They don’t know I lost it long ago.

So many people ask me how I have the strength to carry on with these fertility treatments. They say I am brave, how much they admire me. Brave? I don’t know. Stubborn? Maybe. Determined? Probably. What they don’t know is that as terrifying as it is to do yet another fertility treatment, the alternative is way, way scarier. The alternative is not trying and therefore facing the possibility of a childless future. And that, for me, is terrifying - a future not worth considering. So, I don’t think I am being brave at all. I am just too terrified not to try again.

Tertia Albertyn is a recovering infertile and now mother to twins conceived on her 9th IVF. Her popular blog (www.tertia.org) about her struggle to have children was rated the top blog in South Africa in 2007 and 2008. She released her book ‘So Close’ in 2006, based on her blog and detailing her five year battle with infertility. Tertia has taken her experiences as an infertility veteran and channeled it into something positive for others.  In 2008 she launched Nurture, South Africa’s premier Egg Donor and Surrogacy program (www.nurture.co.za) .  She has a MBA from the University of Cape Town and lives in Cape Town, South Africa with her husband and two children.

April 06, 2009

Chris & Maddie's Adventure: The End of the Wait

Dear My Fertility Plan Readers and Friends~

I just don't understand why this is happening. Is it not enough that I spent my childhood watching the majority of my family die right in front of my eyes? And when I survived and learned to move on, I marry the man of my dreams and spend our entire marriage struggling to start our life only for his childhood cancer to resurface and watch him die as well. I am beginning to wonder if I am just not worthy of having children of my own.
 
Maybe I am just one of those people who have to suffer during their life to be an example to others, but I still don't want to give up. I would not have be born with an insatiable desire to become a mother if it was not to happen. My husband is absolutely devasted. I have considered possibly trying IUI, but again I have to come up with the funding. I just don't know what to do. I know that most people would say take time to grieve, but I don't want to do that, as we took time to grieve the first time thus the reason we waited so long to try again. The part that just really kills me, is that the doc said that there was no medical reason I couldn't get pregnant. So what went wrong, was it the donor? I just don't know. Just like my husband doesn't want to give up his fight, I don't want to give up mine either. I know most people would say that I need to take some time, but time is of the essence, and I feel like I have taken too much time.
 
I would like to thank you, Evelina, Anne @ Village Pharmacy, Dr. Li Liu, and Art of Touch Massage for all of their support and warm wishes. I am so blessed to have all of you be a part of this, although the outcome was unsuccessful.
 
I would like to try an IUI asap, to see if I might have better success, but I will have to wait until I can come up with the funds to do so.
 
Thank you again for everything that you did to help us. For all of the time and sweat that you put in to making this dream a reality. I think the biggest thing that I am most upset with is that I have disappointed everyone who backed us for so long. I only hope that I will be able to get pregnant in the very near future so that all of this hard work will not be in vain.

Very sincerely yours,

Maddie

From Angie and Evelina--

We would like to extend a huge thank you to all our readers and friends as well for supporting Maddie and Chris in their journey over the past several weeks.  We are honored to have been able to participate in this outstanding "team effort" in assisting Maddie and Chris.  Maddie and Chris--please know that our thoughts and prayers will forever be with you.  Your strength and dermination simply amaze us.  You will always be a part of the My Fertility Plan family, and please don't ever hesistate to let us know if we can be of any further help to you.  Y

April 02, 2009

A Note about the Fertility Website Study Methodology

A lot of people have been asking us how we obtained the data for our Patient Education and Fertility Website study.  This is an excellent question.  We utilized five different website analytic programs that can be easily accessed on the Internet free of cost.  We only included those fertility websites in our study that were listed on all five of these analytic sites.  While some of the sites reported slightly different statistics regarding overall traffic, the numbers were not that far off so we used the highest number reported.  Since each analytic site had different strengths in terms of data collected, we also were able to gather data about daily visitors, time on site, return visitors, bounce rates, page views, rankings, comparisons with other similar sites, Google advertising spending, and demographics.  Once we compiled all of these data into one data base, we combined, compared and cross-tabulated all the statistics in order to identify strengths, weaknesses, gaps, and trends. 

 

From what other research focusing on website performance tells us, these numbers are probably somewhat under-reported.  Still, the overall trends remain.  The site with the lowest traffic still has the lowest traffic.  The best performers are still the best performers.  Fertility website visitors are still a very diverse group.  And we are still not reaching nearly enough of those 7.3 million women and their partners who experience infertility. 

 

Overall, this preliminary study tells us that our previous assumptions about fertility websites and the people who visit these sites are not very accurate.  We need to use actual hard data (not just assumptions based on what we “think” fertility patients think, want, or need) to drive our decisions.  My Fertility Plan’s goals are to increase fertility patients’ access to helpful information on the Internet and assist fertility clinics, businesses, and organizations in leveraging their resources in order to obtain more consumers and be more successful in their endeavors.

 

For more specific information about this study, how it was conducted, and how you can best utilize these data for your benefit, please contact My Fertility Plan at 877-509-PLAN or info@myfertilityplan.com.  You can't really afford not to!